Sainsbury’s Bank has published the following research on what travel trends it expected from British holidaymakers in 2013 and how far their British Pound would stretch.
Interestingly for our sector, it says that just 1 in 5 would plan a DIY trip, which is about the same level reported by Mintel some four or five years ago. Plus the growth in demand for self-catering DIY holidays that Holiday Lettings has experienced in the last year alone puts added doubt on that figure.
Nonetheless, it’s an interesting read and fairly easy on the eye.
This Brits on holiday infographic was courtesy of Sainsbury’s Travel Insurance.