A blog is a form of online diary (originating from web log). Think about having your own blog where you can prominently display your quicklink and document your experiences as a holiday home owner.
In order for your blog to be effective, you need to attract readers. Before you start telling people about it, make sure you have already published several entries. As with Twitter, if all people see is an empty page, they’re not likely to visit it again, even if you have great content later on. Add new content regularly to avoid the risk of losing readers as time goes on. If you also use Twitter, invite your readers to follow you there as well.
Get into the habit of visiting and commenting on other people’s blogs. Once you’ve established some good content, find blogs written by people you want to attract. Most people invite readers to comment on their posts and you can often embed a link to your own blog in your profile name – if you don’t have a blog then add your quicklink instead.