2014 is set to be another great year for event tourism, with an increasing number of travellers booking holidays to coincide with popular events. Now’s the time to capitalise on festivals and events happening near your holiday property to fill up your calendar.
Do you own a Scottish holiday property within easy reach of Glasgow’s upcoming Commonwealth Games site? Or maybe you rent out the ideal Californian base for Coachella festival-goers to escape to when the party’s over? All you need to do is tell people about it.
First stop should be your listing: regularly update your summary for search results and your main description with the names of upcoming local festivals and events. This way search engines will pick up your listing whenever travellers are looking for accommodation for an event you’ve mentioned. You should also add seasonal events to your own website if you have one, making sure they feature prominently on your homepage.
A few months before a big local event, put up a few posters to showcase your property as a great base for the festivities. It also pays to be social-media savvy – your friends on Facebook and followers on Twitter can raise your profile for free.
Don’t forget to leave business cards for your guests to take with them, and always gather feedback by requesting a review just after the stay. This will help you spread the word about your place – if this year’s Paris Marathon tourists give you the thumbs-up, it’s likely you’ll be booked up for next year.
With so many great events scheduled for 2014 – Shakespeare’s 450th birthday celebrations in Stratford-upon-Avon, the Ryder Cup in Gleneagles and Brazil’s 2014 FIFA World Cup – now’s the time to capitalise on event tourism and make this your best rental year ever!