The last of your summer guests have departed so it’s time to gear your relevant listings towards autumn breaks and winter getaways. These are popular seasons for travellers who are keen to avoid the busier, often more expensive periods, so don’t miss your chance to impress these key customers.
With a couple of simple tweaks to your property adverts, you’ll be primed to maximise your off-peak bookings.
Start with the most obvious change: your photos. If you have properties in locations where the weather’s now turning cooler, you can swap shots of outdoor pools, sun loungers or water sports with autumnal landscapes, log fires and cosy candlelit rooms. Give some thought to your lead photo especially, as it has the potential to clinch more clicks from our search results lists.
The same logic applies to your text. If your home description and local info text leans heavily on summery attractions and sun-baked fun, replace those elements with inviting detail for autumn and winter breaks. Think comfortable, warm lodgings, autumn strolls in the local countryside or town, or welcoming pubs and restaurants nearby. Don’t hesitate to include any upcoming local events or festivals, especially in your search results summary.
In short, display season-savvy adverts for your off-peak periods and give yourself the very best chance of reaping more customer bookings. Good luck!