England's seasides set for a renaissance
England's seasides set for a renaissance

England’s coastal resorts are to get a face-lift as the government hopes to convince us that we really do like to be beside the seaside. Over the next three years, £45 million will be pumped into “faded” English seaside towns, reveals travel and tourism portal TravelMole.
The aim of the Sea Change initiative is to revive
England's seaside towns through economic investment in cultural and heritage projects, with Blackpool and Dover among the first lucky recipients of grants of up to £4 million each. Under the scheme, improvements will be made to high streets, promenades, harbours, as well as renovating or constructing galleries and cultural centres.
Sea Change is a boost to the work that England’s traditional seaside resorts have already done to revamp their image and draw in the crowds. Hazel Blears, the government’s communities secretary, explained how many towns had already taken steps to establish new markets, such as hosting conferences, as well as investing in existing attractions to retain the original crowd. The results, she said, were positive as more people are seriously considering holidaying in the UK.
Any coastal resort with a project worthy of investment can apply for financial investment under the Sea Change scheme although priority will be given to those areas considered to be socially and economically deprived.
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10 June 2008
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