Air New Zealand seeks bald travellers to be walking billboards
Air New Zealand seeks bald travellers to be walking billboards
Air New Zealand is looking for bald travellers to use as human billboards. A new advertising campaign by Air New Zealand involves willing recruits displaying temporary tattoos on the back of their heads.
In order to launch a novel advertising campaign, 70
bald passengers are needed by
Air New Zealand, reports the Associated Press (AP).
New Zealand's national airline wants the bald recruits to line up in three airports, while showing off temporary tattoos to the people behind them.
"It's a tattoo on the back of someone's head, so they have to have their head shaved or be bald already. It will be an advantage for them to be bald already," Steve Bayliss, the airline's marketing manager, said in a radio interview. He added that the tattoos would fade or wash off after about two weeks.
Air New Zealand will pay people AU$1,000 to act as a
walking billboard, claims AP. Participants would be promoting a new Air New Zealand system that is meant to reduce check-in waiting times.
Bayliss won't be taking part in the promotion as he is "doing OK" in the hair stakes, he said.
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