Holiday Rentals News - Increase in web users looking for holiday information

Increase in web users looking for holiday information

Britons are increasingly turning to the internet when looking for a holiday, new figures indicate.

Data released by global internet information provider comScore reveals that the number of people visiting websites about either holiday resorts or airlines increased in January 2008.

Websites offering information on potential destinations received a total of 10,864,000 unique visitors last month - a 54 per cent increase on December 2007 - while airline websites played host to ten million unique visitors in the same period - up 46 per cent on the last month of 2007.

The travel sector as a whole saw a rise in the number of people visiting websites dedicated to it, comScore's figures also showed.

According to comScore, its data reflects the number of people accessing internet sites from home or work computers but not shared computers such as those found in internet cafes.

Last week, a survey conducted by Holiday Which? found that almost half of respondents arranged every aspect of a holiday themselves with a large number of people who chose to avoid travel agents saying they thought doing so saved them money.

This article was brought to you by holidaylettings.co.uk, the UK's No.1 holiday home website.
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