Portugal seeks tourism boost
Portugal seeks tourism boost
Portugal is set to try and lure tourists with a new "Europe's West Coast" campaign.The move comes amid fierce competition from other sunny European destinations such as
Spain and
France, reports Reuters.
The aim of the drive is to try and convince tourists that the country has a lot more to offer than a rich past.
Speaking to Reuters, Manuel Pinho, the country's economy minister, said: "It is an innovative project. For the first time all institutions responsible for the campaign worked together to make it happen."
The "West Coast" campaign seeks to put potential visitors in mind of the glamour of the
US west coast when they think about Portugal.
In the past some analysts have claimed that Portugal has failed to fully cash in on the tourism market due to a poor marketing strategy.
The country has a long and varied history and in the past was the centre of one of the largest empires in the world.
This article was brought to you by holidaylettings.co.uk, the UK's No.1 holiday home website.
12 December 2007
Print this article
