Optimising your advert for search engines
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When looking for accommodation, holidaymakers' first port of call is often the Internet and search engines like Google. Help attract more people to your advert by ensuring that it includes plenty of the language that search engines like - keywords. These are the words and phrases that people commonly type into search engines to find what they're looking for.
You don't need to do any of the hard work. We already invest significantly in search engine optimisation (SEO) and are committed to driving web traffic to your advert.
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holidaylettings.co.uk takes SEO seriously
We appear on the first page of Google for more than 5,000 unique keywords and receive traffic from over half a million of them each month. We also bid on in excess of 8,000 pay per click keywords (sponsored listings) and, to top it off, we're a 'Top 100 Adword Spender in Europe', which highlights the extent of our investment.
You can give your own advert an SEO check with some of these top tips from our search engine team.
What kind of keywords should I use in my advert?
Use factual keywords rather than descriptive ones:
Property type - villa, apartment, ski chalet, cottage, etc.
Location - name of resort/town/city, 'lakeside', 'near beach', etc.
Unique selling points (USPs) - private pool, Jacuzzi, hot tub, balcony, etc.
Local/famous attractions near your property
Number of bedrooms
Where should I put the keywords in my advert?
Keywords should be incorporated into all parts of your advert, including the Home Summary that appears on the search results page and photo captions - use these point out any USPs in the images. The Home Summary is probably the first time someone will see your home, so use this space well to promote its USPs in a short and punchy style.
Can you have too many keywords?
Yes. Google will place your advert lower in its search results if you over-do the keywords. Also bear in mind that you need to keep the advert readable - don't compromise on sense and flow just to pack in the keywords. Write it with both humans and computers in mind.
Can I buy top rankings in Google and other search engines?
No. Beware of any emails or phone calls from companies offering to sell you top rankings. It's not possible to purchase what are known as organic/natural search result rankings - you can buy sponsored listings - and we remind our advertisers to exercise caution. We have no association with any of these companies and we are reporting the ones we do know of to Google; please let us know if you are contacted by them.
What are good/bad examples of keyword usage?
Remember not to compromise style with keywords. The examples below should be used alongside more descriptive phrases to get people in the holiday mood. Just be sure not to have too much of either element.
In your Home Summary
✓ Disneyland family villa with private pool
✖ Great base close to tourist attractions
✓ Pet friendly Cotswold cottage
✖ Stylish home from home in the real France
✓ 2 bedroom apartment in London with parking
✖ Cosy accommodation in quiet village
In photo captions
✓ Lounge with log fire - perfect for a romantic evening in
✖ Bedroom
✓ Our ski chalet with hot tub won't leave you cold
✖ A beautiful location
✓ Enclosed, private garden means children can play safely
✖ Local town a short drive away
