Maximise the potential of your advert

Your Home Summary appears on the search results' page, so choose these 30 words carefully; pick a few sentences that arouse people's interests and make them want to find out more.

Look at the other adverts in your area and think about what makes your property stand out. Highlight any USPs in your advert.

The first photo in your gallery appears alongside your Home Summary on the search results, so choose one that really stands out from the crowd. Look at the other photos on the results page – if they are mostly pools or beach shots, then maybe choose a sun-lit interior shot or a photo of the garden.

Whichever photo you choose, make sure it has some relevance to your property, otherwise holidaymakers may think you're trying to hide something.

The Home Description is the first thing people see once they've clicked into your advert. This should be a couple of short paragraphs (too long and people won't see the photos) setting the scene for a holiday in your property and area. You don't need to go into all the specific details – there's plenty of room for these further down the advert.

Remember, the words 'nice' and 'luxury' are subjective - everyone's interpretations of them vary. Try and find alternative ways of describing your property and minimise the risk of complaints from disgruntled guests.

You have room for up to 24 photos and captions so be sure to take full advantage! Don't use the panoramic slots for interior photos; these are designed to show off local views and landscapes.

The first four photos appear on the front page of your advert, so choose ones which show off different aspects of your property. People assume that the property will have a bathroom, so unless yours is something special, use the slots for photos that exude a holiday spirit!

Use the captions to point out your property's USPs and to get people in the holiday mood. Rather than simply saying "Terrace", for example, why not "Start the day with breakfast in the sun"?

Make sure you tick all the relevant check-boxes so that your advert shows up in every applicable search. People often refine their search according to facilities and activities nearby, so you want to be sure you’re included.

Tailor your area and regional information to your target market. If you're looking to attract families then mention child-friendly activities and trips out. If it's more of a rural, romantic retreat, then suggest walks and activities that would appeal to this audience.

You know the area best, so take this chance to share your local knowledge. Try and suggest something a little different from your competitors; holidaymakers will appreciate the extra thought that's gone into it.

Make your pricing structure easy to follow. Stick to a few price bands and only mention exceptions when necessary, for example, Christmas and school holidays. If it looks too complicated then people may get put off.

Have a look at what other people with similar properties in your area are charging to make sure your tariff remains competitive . Have a look at more pricing advice we've compiled for you.

Make your photos and advert seasonal; snow, warm fires and winter activities when taking bookings for winter, terraces and swimming pools for summer bookings!