Using blogs to market your holiday home

 
Owner advice
   
Property services
   
 
Using blogs to market your holiday home

Using blogs to market your holiday home

A blog is a form of online diary (originating from web log). Think about having your own blog where you can prominently display your quicklink and document your experiences as a holiday home owner.

You don't have to be a computer expert to set up a blog - there are plenty of templates available on the internet, such as Blogger, Blogspot and WordPress. All you need to do is think of a name for your blog and create your content.

In order for your blog to be effective, you need to attract readers. Before you start telling people about your blog, make sure you have already published several entries. As with Twitter, if all people see is an empty page, they're not likely to visit it again, even if you have great content later on. Add new content regularly to avoid the risk of losing readers as time goes on. If you also use Twitter, invite your blog readers to follow you there as well.

Get into the habit of visiting and commenting on other people's blogs. Once you've established some good content, find blogs written by people you want to attract to your blog. Most bloggers invite readers to comment on their posts and you can often embed a link to your own blog in your profile name - if you don't have a blog then add your quicklink instead.