Ski holiday – marketing your ski chalet
If you are looking for help enticing skiers and snowboarders to your home then look no further. These are our top ideas to tailor your advertising for the ski season.
Use our advice to help families get excited about visiting your holiday home.
Make sure your calendar is up to date. Some holidaymakers plan far ahead, especially when they're fitting in ski-breaks around school holidays and the busy Christmas season. If your calendar lists availability 18 months ahead then you have a chance to catch those early bookings. Good for you and the holidaymaker.
The ski season. Show prospective holidaymakers when the typical ski season is for your area. Most holidaymakers would rather have that information in front of them when they book, rather than skipping between websites to check dates. You can include more detailed seasonal advice to give visitors greater confidence, are there some slopes which don't open until later in the year? Are there Christmas or New Year parties on the slopes? Holidaymakers can be enthused by these interesting details.
Making the holiday easier. If you have arranged any discounts at hire shops, for ski-passes or with other local facilities make sure you use them in your advertising. Skiing is one holiday where accommodation and transport are not the only costs and many holidaymakers will appreciate the extra efforts you have gone to.
Keep your advert seasonal. If you have a chalet that is transformed during the summer into mountain hiker's dream then add a photo of the local views; If autumn is beginning to rear its head then add some photos of local woodland waiting for the fall of leaves or the property during a foggy sunrise. In spring, sunsets and fields of bluebells are just a few examples of photos which will woo potential guests.
Top 10 things to remember when adding information to your advert and compiling your welcome pack.
How far are you from lifts and runs?
Can guests ski in or out of the property?
Do you have a boot room and/or drying area?
What apres ski can they look forward to?
Do you recommend any local shops or restaurants?
What ski schools are available?
Where are the best hire shops?
Are there any other winter sports available nearby?
Keep your photos and information updated with each season
Update your availability calendar regularly
Visit our advice page which will help you make the most of your advert.
Author: Kate, Advert Performance Advisor
Date: July 2011