Advertising your holiday home online

 
Owner advice
   
Property services
   
 
Owner advice > Successful marketing > Advertising your holiday home online

Advertising your holiday home online

The Internet is increasingly the first place renters look when organising their holiday, so advertising your holiday home online makes perfect sense; you don't need to be a computer pro, just be able to get online and email.

The best way to get your holiday home seen online is to use an established holiday lettings site. These sites have been specially designed with owners in mind to make the process of setting up an advert as easy as possible and reach a larger audience than any other form of holiday home advertising.

Find out more about advertising with holidaylettings.co.uk.

The benefits of advertising your holiday home online

  • Advertising your holiday home on the Internet has become more effective and better value than traditional print advertising. Some listing sites are even free, but don't rely on them as it is unlikely that they will spend as much on promoting their brand.

  • Online adverts are typically quick and easy to set up, allow you to edit your listing 24/7 and offer plenty of space for property descriptions and photos.

  • Good holiday home websites will do all the marketing for you and will work hard on getting to the top of search results as well as advertising in magazines and other publications; letting more holidaymakers find your advert.

  • Holidaymakers will contact you directly through your advert, so you can control who stays in your holiday home and when.

  • When looking for a portal to advertise your holiday home on, be traffic aware and ask how many holidaymakers use their site each month.

  • Also look at what extras you get - many websites, including holidaylettings.co.uk, offer a free SMS text alert service whenever you get an enquiry as well as availability calendars.

  • A good holiday home website will also provide a solid service for the holidaymaker - it should be easy to use and let users refine searches to their specific needs.

  • Have a look at the testimonials page of any website you are considering using: this will let you see how other holiday home owners rate the site.

Create your own website

  • Consider setting up your own website. This will let you have multiple pages to show your holiday home exactly as you wish.

  • Having your own website gives a professional impression and advertisers on holidaylettings.co.uk can use our WebCreator service if they don't want to set one up themselves or employ a designer; contact us for more details.

  • If you do employ a web designer to set your site up, make sure you can edit your advert yourself and not have to pay your designer to make any changes.

  • The main purpose of a personal website is to wow your potential guests with even more information after they've seen your advert on a listing site; search engine optimisation requires a lot of expertise and resources and you are unlikely to be able to achieve the same ranking in search engines on your own.