Holiday rentals news - Mamma Mia drives interest in property on Greek islands

Mamma Mia drives interest in property on Greek islands

Mamma Mia, the hit film featuring ABBA songs, has prompted a surge of interest in property in Greece. PropertyIndex.com says that interest in the Greek islands from British investors is up 120 per cent year on year.

British buyers are "intent" on finding villas on Skopelos, where Mamma Mia was set, and the other Greek islands, according to the property portal. Its figures show that interest in the Greek islands has surged since Mamma Mia hit the cinema - viewings of properties on the islands jumped from 9,812 in March 2008 to 24,852 in March this year.

"British buyers are clearly captivated by Mamma Mia's idyllic portrayal of life in the Greek islands and are intent on finding their own island hideaway," said Lee Bramzell, the company's chief executive. "The cost of living is low and property prices are affordable."

Bramzell highlighted the potential for owners looking to rent out their villas in Greece: "Greece offers a fantastic climate with mild winters and 3,000 hours of sunshine a year, resulting in a long rental season from April October...With second home owners looking not only for value for money, but also the opportunity to recoup some of their costs through renting the property out for all or part of the year, Greece is a top performing destination."

Not only property investors, but also holidaymakers have fallen under Mamma Mia's spell. easyJet has reported a 13 per cent increase in sales of flights to Athens since the film's release last summer.

This story was brought to you by holidaylettings.co.uk, the UK's No.1 for holiday homes worldwide.

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