The region's main activity revolves around wine growing and everything associated with it. Many of the local wineries and cava producers offer tours and tastings. The neighbouring villages are famous for their traditional Catalan celebrations. During the summer a different village festival takes place almost every weekend, with traditional music, food, Castells (human towers), Gegants (giant puppets worn by people dancing through the streets), Diables (devils that run through the streets setting off firecrackers), etc.