Mon 24 December 2007
37% of all travel requests made between Boxing Day 2006 and 28 February 2007 were for holidays in July and August. Latest figures from holidaylettings.co.uk reveal that already, over 20,000 requests have been sent for self-catering accommodation for a 2008 holiday.
With the Queen’s speech out of the way, the recycling bin overflowing with wrapping paper and the Sherry bottles drained, hundreds of thousands of holidaymakers go online in search of their next sunshine break.
From Boxing Day onwards, traffic to holiday home website, holidaylettings.co.uk more than doubles as people turn their thoughts to sunshine, summer and another week off work. By the first week of January record traffic levels are expected to hit holidaylettings.co.uk and over 100,000 requests for accommodation could be sent by the end of January.
“It’s a fascinating phenomenon to think that hundreds of thousands of people have nothing better to do over their Christmas break than research accommodation for their next holiday,” comments Ross Elder, Managing Director of holidaylettings.co.uk. “Every year the figure grows and from Boxing Day onwards the site, and our private home owners who use it to advertise their properties, are bombarded with availability requests for the summer.”
About Holiday Lettings:
Holidaylettings.co.uk was established in 1999 by Ross Elder and Andy Firth. Part of the TripAdvisor Media group since June 2010, the business continues to thrive as an independent brand from its offices in Oxford. Jonathan Dees has been managing director since March 2011.
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*Through the TripAdvisor Media Group. Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, May 2012