Thurs 28 May 2009
Two thirds of holidaymakers squeeze books into their suitcase alongside their holiday wardrobe according to the latest summer travel research by holidaylettings.co.uk. Books stole the show, far out-stepping iPods and iPhones, which came in third behind cameras despite the increasing quality of camera phones.
Some of the highlights of the survey were the more individual must-haves which included chilli peanuts for the flight to stop sinuses drying out, custard (no reason given), a travel fishing rod and travel barbeque (perhaps for the castaway break), cryptic crosswords, Alka-Seltzer, Haribo and “the biggest box of Weetabix money can buy”.
Surprisingly, just eight per cent of respondents mentioned getting a spray tan ahead of their trip, but other beauty favourites included hair straightners and sunglasses.
Ross Elder, MD of holidaylettings.co.uk, comments: “It’s quite refreshing to see the reliable book taking poll position in these results, but it is certainly the open-ended questions that tell us more about people and their personal quirks. That said, I think the tip about chilli peanuts is pure genius.”
About Holiday Lettings:
Holidaylettings.co.uk was established in 1999 by Ross Elder and Andy Firth. Part of the TripAdvisor Media group since June 2010, the business continues to thrive as an independent brand from its offices in Oxford. Jonathan Dees has been managing director since March 2011.
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*Through the TripAdvisor Media Group. Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, May 2012