Extended Ryanair Spring/Summer Campaign

Press information

About usWhat we doPress releasesPress cuttingsMedia enquiriesLettings GuideAdvertising campaignHelping good causes

Already seen by more than 366,000 holidaymakers travelling on Ryanair, our exclusive seat back advertising has been extended into Autumn and continues to make an impact in the sky. The Campaign promotes just some of the many benefits of renting private self-catering accommodation, bringing more holidaymakers to holidaylettings.co.uk.

• Making an impact in the sky
• The aims of the campaign
• Why advertise on seat backs on planes?
• Why Ryanair?

Making an impact in the sky

Here is a peek at the Ryanair advertising campaign that is currently tempting holidaymakers as you read...

Advertisment for seat back 1 (click image to enlarge)

Advertisment for seat back 2 (click image to enlarge)

Advertisment for seat back 3 (click image to enlarge)

The aims of the campaign

The aims of the campaign are to educate holidaymakers on the benefits of renting private holiday villas and shout about the enormous range of styles and destinations we can offer on holidaylettings.co.uk to suit all budgets.

We have summed up the many benefits of private holiday villas in 3 core messages to holidaymakers on 3 different adverts which will sit side by side on each row of the plane. The adverts will be very prominent as well as informative, promoting holidaylettings.co.uk to this huge audience of independent travellers. We aim to draw them in and tempt them into visiting the thousands of wonderful holiday properties advertised by you on our site, making holidaylettings.co.uk their first portal of call.

Why advertise on seat backs on planes?

With airline regulations stating that tray tables must be up during take-off, ascent, start of descent, landing and taxiing this means that for at least 40 minutes of every flight, our adverts will be right before the eyes of every passenger on those 10 Ryanair planes. The impact promises to be significant; the holidaymaker will have plenty of time to take in the information on the adverts and for our brand to be imprinted on their minds.

Why Ryanair?

Low cost airlines have made holidays in Europe and beyond much more affordable for the independent traveller, and Ryanair is no exception. With over 50 million passengers in 2007 and more than 600 routes serving 150 cities throughout Europe, Ryanair complements the holiday lettings industry in a big way. They provide us with plane loads of holidaymakers who may currently be missing out on the 22,000 worldwide properties for rent on holidaylettings.co.uk. Plus, 70% of Ryanair passengers are leisure passengers which re-confirms the airline as an excellent place to promote all that our website has to offer.