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We're changing the way people holiday...
Renting a privately owned holiday home is the obvious choice for millions of holidaymakers who enjoy the benefits of more space, flexibility, freedom, not to mention better value for money. However, there are millions more people who still take the package holiday and hotel route, oblivious to what they are missing out on.
How can we convince these millions to choose a holiday home over a hotel?
Last year we did this through oodles of press coverage and via our extensive print, outdoor and online advertising campaigns, which resulted in a 40% increase in enquiries for holiday homes on the site.
We've now kicked off 2010 with our biggest national advertising campaign yet!
Our 2010 National Rail ad campaign
Our catchy ad campaign is splashed across platforms and concourses in more than 60 railway stations in the UK. More than 50 million passengers will be passing through these stations in January alone and will be stopped in their tracks by our quirky ads.
See for yourself
This is just the start...
This is just the start of our plans to put the holidaylettings.co.uk brand to the front of people's minds when they are making the decision about where and how to holiday in 2010. It will be supported by extensive online and email campaigns with much more to follow as we go through the year. We'll keep you informed. In the meantime please contact us with any feedback.