Holiday homeowner, Rowena, shares what she’s doing to encourage winter bookings.
Trying to let our holiday home during the winter months last season was a bit of an enigma. We remained empty for pretty much most of the winter, with our first booking in early April.
This year I want to ensure we get at least a few winter bookings, so what can I do to make this happen?
Here are my thoughts so far.
Update our advert
Cyprus is a wonderful place to holiday in the winter (we have booked a week in December ourselves), so surely all I need to do is tell our potential guests why they should have a winter holiday here? Therefore, first things first, I have updated my advert on Holiday Lettings. I’ve added information on the weather, activities available and why they should visit Cyprus for some winter sun.
Offer a discount or incentive
I now need to entice potential guests and try and offer an incentive, after all I don’t want my property to be empty, so I’m happy to offer a good discount. I don’t want to be too competitive. I once lost a 4 week booking because an owner on a nearby resort offered it at a rate that would mean we would practically lose money if we matched it when we factored in cleaning, change over and utility fees. I want to be fair, but still offer a good deal for our guests. Our weekly rate is already reasonable but as I want to fill empty weeks I’m happy to offer a good discount for longer stays, as such my incentive is a discounted rate if people stay for 2 weeks or more during the winter months, with further discounts available for longer stays.
Increase our exposure
It’s all very well telling them why they should go and offering a discount but I now want to let as many people know about our offer and why they should have a winter holiday here. We have a 100% response rate and lots of reviews from past guests, so we are listed quite high for the area. Spotlights have also worked really well for us in the past, so I decided to run another spotlight to increase our exposure to holidaymakers.
Fingers crossed this year we will get some visitors to our holiday home. We know they will love it – we just need to get them there!
What do you do to get winter bookings? Any tips or advice very much appreciated!