We’ve been listing our home with Holiday Lettings for two years now and collected seven reviews from past guests. In fact, one of the reasons we first chose to advertise with Holiday Lettings was because we knew we’d also be listed on TripAdvisor, giving us great exposure and giving our guests the opportunity to leave a review on a global travel forum.
More than ever people rely on other people’s opinions to make their purchasing decisions and I think our reviews have become a major selling point for our holiday home. No matter how many times we tell people how great our house is, they’re expecting us to say that. If a past guest says our holiday home is fantastic, this immediately makes our advert more credible.
Of course, everyone has different needs and expectations and what one person considers the perfect holiday, another may not like. Again, this is why reviews are important. People can share their experiences and give a realistic report of what guests can expect from the holiday home.
As an owner you can also reply to the reviews, which can be very useful. For example, if someone suggests an improvement you can tell them you’re considering it, or why it wouldn’t be practical. I always try to keep my replies friendly and helpful and whenever someone takes the time to leave a review I email to thank them.
I’d be interested to hear what other owners think about reviews – do you actively encourage them?
All the best!