Tag Archives: social media

Marketing your holiday home on Facebook

facebook

Facebook is one of the world’s most popular social networks and is often seen as one of the most accessible ones, used by every generation. Not only is it great for keeping in touch with friends, it’s also well suited to spreading the word about your holiday home.

To market your holiday home on Facebook, you can either post updates and photos onto your own Facebook profile, or you can set up a dedicated ‘fan page’. You’ll be able to add a page when logged into Facebook. People who are interested in finding out more about your home won’t need to send you a friend request; they can simply become a fan of your page. Find out more about Facebook pages: http://www.facebook.com/pages/create.php

Using social media to market your holiday home

nl200904_socialSocial networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.

Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.

What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.

Marketing your holiday home on Pinterest

pinterest

Still a relatively new social media platform (launched January 2011), Pinterest is growing rapidly and has over 17 million users.

Full of clear, crisp images, Pinterest lets you share pictures of your holiday home and area so that others can exchange ideas about where they want to go on holiday. You can set up categorised pages called ‘boards’ and ‘pin’ pictures to them. You can upload pictures of your own and pin other pictures that you’ve found on the web and want to share. Pictures are shared when they are re-pinned by others with a common interest.

 Ideas for marketing your home

Marketing your holiday home on Google+

googleplus
Google+ is one of the fastest growing social networks. It’s a fantastic way to connect with people and promote your home by posting updates about what’s going on in your local area, any new features added to your home and pictures to show it off.

You can post comments, photos and videos so there are lots of ways to engage with holidaymakers when using Google+.

Marketing your holiday home on Twitter

twitterWhat is Twitter?

  • Twitter is a fast paced social network oriented around short messages of 140 characters known as ‘tweets’, which are seen by the people who have decided to follow your updates or by those that find your Twitter profile through Google.
  • The tweets made by the people you opt to ‘follow’ will appear on your news feed/Twitter homepage. Once you have created an account you can browse for relevant or interesting people to follow, then you can start ‘tweeting’ (your tweets can include links too), or start ‘retweeting’ what other people say and start to grow your own network.