Tag Archives: social media

Marketing your holiday home on Facebook

facebook

Facebook is one of the world’s most popular social networks and is often seen as one of the most accessible ones, used by every generation. Not only is it great for keeping in touch with friends, it’s also well suited to spreading the word about your holiday home.

To market your holiday home on Facebook, you can either post updates and photos onto your own Facebook profile, or you can set up a dedicated ‘fan page’. You’ll be able to add a page when logged into Facebook. People who are interested in finding out more about your home won’t need to send you a friend request; they can simply become a fan of your page. Find out more about Facebook pages: http://www.facebook.com/pages/create.php

You’ll be able to add a description to your profile so be sure to list your Holiday Lettings quicklink here. Take photos whenever you visit the property and upload these to your profile so they are available for your contacts to see.

Join us on Facebook – we talk about holiday home rental best practice, new and unusual homes on the site and the best deals of the day.

As with Twitter, make sure you regularly use these sites and continue to expand your contacts. You don’t have to talk about your holiday home all the time, but maintaining an active presence means more people will visit your page and be reminded of your business.

Social networking sites often have groups for people with a shared interest. Search for groups related to your holiday home (such as its location, general travel, your target market (skiers, young families or pet owners, etc), join them and join in the discussion.

Using social media to market your holiday home

nl200904_socialSocial networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.

Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.

What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.

To get you started, why not hook up with us? You’ll find Holiday Lettings on TwitterFacebookGoogle+ and Pinterest.

Top tips for each social network:

Facebook

Twitter

Google+

Pinterest

Blogs

Marketing your holiday home on Pinterest

pinterest

Still a relatively new social media platform (launched January 2011), Pinterest is growing rapidly and has over 17 million users.

Full of clear, crisp images, Pinterest lets you share pictures of your holiday home and area so that others can exchange ideas about where they want to go on holiday. You can set up categorised pages called ‘boards’ and ‘pin’ pictures to them. You can upload pictures of your own and pin other pictures that you’ve found on the web and want to share. Pictures are shared when they are re-pinned by others with a common interest.

 Ideas for marketing your home

    • Set up a Pinterest board and pin pictures from your Holiday Lettings advert. To do this, you can install a ‘Pin-it’ button to your bookmarks toolbar. When you’re looking at your Holiday Lettings advert, click on the Pin-it button and you’ll be able to pin the photos on your advert directly to your Pinterest board. When you do this, Pinterest takes the information on where it came from, so if someone using Pinterest where to see your photo, when they click on it they’ll be taken straight to your advert where they’ll be able to read more details about your home and hopefully make an enquiry!
    • Create several boards to categorise different aspects of the holiday that you’re offering. If you have a beautiful beach nearby, you could create a board to show photos of it. You could have boards of photos for each season, such as a ‘Christmas’ board where you can display photos of your home dressed ready for guests visiting over the Christmas period. You can write descriptions for the board itself and each individual photo.
  • Re-pin pictures posted by other Pinterest users to share your interests. For instance, if your home is near a ski resort, search for the name of the resort and re-pin pictures that other people have posted. Use the search box to search for the name of the area and see if there are photos of the landscape and activities near your home that you could re-pin.

Check out the Holiday Lettings Pinterest boards and start creating some of your own.

Marketing your holiday home on Google+

googleplus
Google+ is one of the fastest growing social networks. It’s a fantastic way to connect with people and promote your home by posting updates about what’s going on in your local area, any new features added to your home and pictures to show it off.

You can post comments, photos and videos so there are lots of ways to engage with holidaymakers when using Google+.

  • Set up a Google+ business page. As with Facebook, Google+ has pages that are especially for businesses. You can create a page here: http://www.google.com/+/business/ Having a Google+ for business page not only increases your visibility within the list of search results when holidaymakers are previewing your home, it also gives you a preview of your Google+ page on the right hand side of the results. It may take some time to achieve this and you’ll need to post regularly, but it’s worth the extra exposure. Try Googling ‘Holiday Lettings’ and see our Google+ page preview on the right hand side.
  • Making the most of Google+ Circles. Google+ allows you to connect with different circles of people. You could keep previous holidaymakers in one circle and potential guests in another. That way, you can target some of your posts to suit that particular group. Find out more about Google+ Circles: http://www.google.com/+/learnmore/circles/
  • Stay in the loop. When you use Google+ people can respond to the posts and updates you have added to your stream. Other users can comment and you can reply to these too. The more you work at sharing and connecting with people, the better the results will be.
  • Potential holidaymakers may be looking at your posts, even if that wasn’t their intention when they started following you, so grab every opportunity to talk about your what you’re offering.
  • Stay connected to keep people interested. Post every day if possible and update potential guests on what’s going on in your area. Maybe it’s great weather for visiting the beach – take a photo and upload it to show this off. If you’ve made some improvements to your home, such as adding new furniture or have redecorated one of the rooms, post a picture.

Marketing your holiday home on Twitter

twitterWhat is Twitter?

  • Twitter is a fast paced social network oriented around short messages of 140 characters known as ‘tweets’, which are seen by the people who have decided to follow your updates or by those that find your Twitter profile through Google.
  • The tweets made by the people you opt to ‘follow’ will appear on your news feed/Twitter homepage. Once you have created an account you can browse for relevant or interesting people to follow, then you can start ‘tweeting’ (your tweets can include links too), or start ‘retweeting’ what other people say and start to grow your own network.
  • To get started, go to Twitter and create an account. To do this you will need to create a username (profile name). For example, our Twitter profile is simply ‘holidaylettings’.    

Your Twitter profile

  • Your Twitter profile homepage will be www.twitter.com plus your username, eg: www.twitter.com/holidaylettings. Think carefully about what you’d like your username to be. If it’s available, your home name is good as it will be memorable to people searching for you.

How can Twitter work for me?

  • For Twitter to work well for you, you should approach it as if you were walking into a room for a networking event; prepare to engage in conversations with others. It is through having conversations and building Twitter relationships that your holiday home will benefit most. Find people to add to your community who have similar interests, homes in similar locations, share tips and best practice. The more interactive your posts the better, since this will make it more interesting for those who follow you. If you are offering a Late Deal or special price, you can also highlight this through Twitter to your followers. Within your tweets you can add links to websites and photos. For example, if you add a new feature to your property, tweet about it and add a photo for people to see. A useful service for adding photos to your Twitter page is TwitPic.

Working with the 140 character limit

  • Adding links to tweets can exceed the 140 character limit, so most people use a URL shortner – you enter the original, long website address and the service dramatically shortens it. Some example services include: TinyUrl.com, ow.ly and bit.ly.
  • To direct message (DM) another Twitter user you need to be following the other Twitter user and vice versa. DMs are not seen by your other followers. To do this start your tweet with DM followed by their profile name, e.g. DM @holidaylettings would send us a DM message.
  • To talk directly to another user, you start your tweet by typing @ directly in front of their username. For example, to talk to us, type @holidaylettings followed by your message in your update box.
  • To reply to someone else’s tweet, you can either click on the reply button or an icon that looks like a curved arrow, doing this will place @ and their username in your update box, as before, after which you write your response.

Twitter tools

  • Twitter.com is where you need to get started and create your Twitter profile and settings. After that you can continue just to use Twitter to manage your profile, but if you want to be able to groups the people you follow into categories and see multiple newsfeeds at any one time, you may want to explore TweetDeck or Hootsuite. Both of these tools enable you to categorise who you follow, and filter their tweets away from your newsfeed. They also enable you to view more tweets in one go, and to view your newsfeed, any mentions of your profile, and your DMs in one easy view.
  • The Hootsuite app for iPhone is also very useful.

Building your Twitter network

  • Even if none of your friends and family use Twitter, you can very quickly build up a network of contacts. Twitter has its own search facility. To find people you think would be useful to follow, type in keywords related to your areas of interest – travel, “holiday home”, “vacation rental”, Spain, etc., (for phrases of more than one word put “ “ around the phrase for more accurate search results). The search will then pull together recent tweets that contain the word you entered. If you click on the profile name of the person who wrote the tweet, it will take you to their profile page where you can read their bio and opt to follow them.
  • There are several things you can do to encourage people to follow you in return. Firstly, before you start to follow people yourself, make sure you have posted a number of updates already. When you start to follow someone, they will receive an email notifying them. It’s likely they’ll then click on your profile to see who exactly has taken an interest. If there’s nothing on your page, then they probably won’t decide to follow you. If you’ve posted some interesting and relevant messages, then you stand more of a chance of a return follow.

#Hashtags

  • Hashtags are used to include keywords in tweets and to build communities around conversations. Within Hootsuite you can set dedicated tabs/columns to your favourite or most relevant hashtags, where you want to keep up to date with the conversations on those topics.
  • You can also search for hashtags in the Twitter search tool. If you’re not sure what the best keywords would be, play around by typing some into the search tool and seeing how popular they are.