Your search results summary is the text that appears next to your first photo in our search results. These few words have the power to grab a guest’s attention, convince them to click through and book a holiday.
Some holiday home owners like to pepper their summary text with popular keywords that match holidaymaker searches and stand out at first glance – things like ‘secure parking’, ‘private garden’, ‘Madrid city centre apartment’. Whereas others prefer to speak to potential guests’ emotional side, using carefully crafted, evocative sentences to highlight the property’s key features.
Here are some good examples from our site:
This is a preview of
Increase clicks with a great search results summary
. Read the full post (374 words, 1 image, estimated 1:30 mins reading time)
“Really?” we hear you say. Well yes, you can.
We’re not about to reveal our algorithm secrets any more than Google is, but what you do with your listing and how you respond to your guests does influence your position in the search results on Holiday Lettings.
Here’s how: respond, respond, respond to every enquiry and/or every booking request.
Do it now: tomorrow could be too late for the guest, so prompt responses count too.
How you respond today as well as how you did last month and continue to over time are all factored in, so every response really does count.