Tag Archives: rentals

Using social media to market your holiday home

nl200904_socialSocial networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.

Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.

What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.

Using blogs to market your holiday home

A blog is a form of online diary (originating from web log). Think about having your own blog where you can prominently display your quicklink and document your experiences as a holiday home owner.

You don’t have to be a computer expert – there are plenty of templates available on the internet, such as Blogger and WordPress. All you need to do is think of a name and create your content.

Guest reviews – how many do you have?

review

Collecting reviews from people who have stayed at your place is one of the best ways to promote it to future guests. Some guests may leave a review on your advert without any prompting from you, but actively encouraging feedback from all guests can be really valuable for your business. Reviews are an unrivalled marketing tool and they’ll also give you ideas to improve the holiday experience for your guests.