Tag Archives: Pinterest

How I use Pinterest to promote my holiday home

Rowena shares about how she uses Pinterest

Holiday homeowner, Rowena, tells us how she uses Pinterest to promote her place in Cyprus. 

Pictures can tell some wonderful stories. If you see a good image of a holiday destination, you begin to visualise yourself there and imagine that you’re on holiday.

That’s why I’m a big fan of Pinterest. As a holiday homeowner I have a Facebook page for our Cyprus house and I have over 1,000 people following us on our Twitter account. Both Facebook and Twitter are a great way to promote your property, but Pinterest is the social media platform that’s beginning to get me excited. More and more people are beginning to use Pinterest and it’s becoming a valuable social media platform that we as holiday owners could be using to our advantage.

I admit, at first I didn’t really get Pinterest. What are pins, what’s it all about, why do I need an account and how would it benefit me as a holiday homeowner?

After some research, and also using Pinterest to start planning for our upcoming wedding, I began to understand it as the end user, looking for ideas and inspiration.

So, basically, Pinterest is an online pin board and can be used as a planning tool. A means to find images that give you inspiration. For example, if you’re getting married you can search for wedding images to get ideas for your own big day. Or (more importantly for us holiday homeowners) if you’re planning a trip or holiday you can search for destinations to give you ideas of where to go and what to do.

A pin is quite simply a picture, illustration or an image. If you see a picture you like you ‘pin it’ to a board. You can create ‘boards’ to save your pins, so for example, if you were planning a holiday to Cyprus, you could create a board and name it ‘Cyprus Holiday’. You could then simply search ‘Cyprus’ and see what images appear. Any that you like you can pin to your ‘Cyprus Holiday’ board.

Now if you’re a holiday homeowner you can create boards and upload your own images of your holiday home and the surrounding area. You can add the source of the picture, i.e. your website, to try and direct traffic to your holiday home.

For an example of how I’m using Pinterest, have a look at my Cyprus board: http://www.pinterest.com/cyprusholiday/cyprus/

I’ve started with a basic board for Cyprus images – pictures we’ve taken whilst out and about in the surrounding area of our holiday home. However, there is so much more we could do.

For some ideas for creating boards why not try:

  • Local wine and cuisine (pictures of local dishes, local vineyard tours, etc).
  • Local festivals and events
  • Sea and mountains (beach photos, scenic views)
  • Relaxation (local spas, people relaxing by the pool)
  • Golf and sports (local golf courses, tennis, horse riding, mountain biking, etc)

There’s so much you can do on Pinterest and at the very least it helps you sort out your photos, so if you haven’t already, why not give it a try.

All the best!

Rowena

Using social media to market your holiday home

nl200904_socialSocial networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.

Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.

What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.

To get you started, why not hook up with us? You’ll find Holiday Lettings on TwitterFacebookGoogle+ and Pinterest.

Top tips for each social network:

Facebook

Twitter

Google+

Pinterest

Blogs

Marketing your holiday home on Pinterest

pinterest

Still a relatively new social media platform (launched January 2011), Pinterest is growing rapidly and has over 17 million users.

Full of clear, crisp images, Pinterest lets you share pictures of your holiday home and area so that others can exchange ideas about where they want to go on holiday. You can set up categorised pages called ‘boards’ and ‘pin’ pictures to them. You can upload pictures of your own and pin other pictures that you’ve found on the web and want to share. Pictures are shared when they are re-pinned by others with a common interest.

 Ideas for marketing your home

    • Set up a Pinterest board and pin pictures from your Holiday Lettings advert. To do this, you can install a ‘Pin-it’ button to your bookmarks toolbar. When you’re looking at your Holiday Lettings advert, click on the Pin-it button and you’ll be able to pin the photos on your advert directly to your Pinterest board. When you do this, Pinterest takes the information on where it came from, so if someone using Pinterest where to see your photo, when they click on it they’ll be taken straight to your advert where they’ll be able to read more details about your home and hopefully make an enquiry!
    • Create several boards to categorise different aspects of the holiday that you’re offering. If you have a beautiful beach nearby, you could create a board to show photos of it. You could have boards of photos for each season, such as a ‘Christmas’ board where you can display photos of your home dressed ready for guests visiting over the Christmas period. You can write descriptions for the board itself and each individual photo.
  • Re-pin pictures posted by other Pinterest users to share your interests. For instance, if your home is near a ski resort, search for the name of the resort and re-pin pictures that other people have posted. Use the search box to search for the name of the area and see if there are photos of the landscape and activities near your home that you could re-pin.

Check out the Holiday Lettings Pinterest boards and start creating some of your own.