Holiday homeowner, Rowena, tells us how she uses Pinterest to promote her place in Cyprus.
Pictures can tell some wonderful stories. If you see a good image of a holiday destination, you begin to visualise yourself there and imagine that you’re on holiday.
That’s why I’m a big fan of Pinterest. As a holiday homeowner I have a Facebook page for our Cyprus house and I have over 1,000 people following us on our Twitter account. Both Facebook and Twitter are a great way to promote your property, but Pinterest is the social media platform that’s beginning to get me excited. More and more people are beginning to use Pinterest and it’s becoming a valuable social media platform that we as holiday owners could be using to our advantage.
Social networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.
Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.
What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.
Still a relatively new social media platform (launched January 2011), Pinterest is growing rapidly and has over 17 million users.
Full of clear, crisp images, Pinterest lets you share pictures of your holiday home and area so that others can exchange ideas about where they want to go on holiday. You can set up categorised pages called ‘boards’ and ‘pin’ pictures to them. You can upload pictures of your own and pin other pictures that you’ve found on the web and want to share. Pictures are shared when they are re-pinned by others with a common interest.