Tag Archives: photos

Bigger photos make for better listings

Bigger photos equal better listings

Your new-look listing gives you room for bigger photos, so you can really show off your home and clinch fast bookings from impressed guests.

We’ve resized all images where possible so that they fit the new design. But if any of your photos look a bit grainy or are simply much smaller than they should be, you can upload larger ones with a higher resolution to make the best use of the space available.

Take a quick look at your ad on the site. If any of your pictures don’t look quite right, you can simply delete them and replace if necessary.

  • Log in and go to Properties > Photos
  • Use the little dustbin symbol to the right of any unsatisfactory images to delete them
  • If you’d like to add higher resolution photos, choose Add photos, select a picture (or several) from your files, then hit Upload
  • You can also drag and drop pictures directly from your computer into the upload field
  • Any new pictures will appear under Uploaded photos
  • Type your caption into the field next to each new photo and click Save
  • To change the order of your images, click and drag them up or down individually – make sure you’ve got an attention-grabbing shot (landscape format only) as your lead photo

The technical stuff

  • If you’re taking new photos, choose the highest available image quality on your digital camera: if you’ve just got normal or basic, choose normal
  • File size can’t exceed 5MB per photo
  • All photos must be a minimum of 1440 pixels wide

For more help with uploading and ordering your photos, check out our video.

Professional photos for more bookings

Free professional photo shootA massive 79% of guests tell us it’s the photos that make them click to find out more and book. So we’re introducing a new service where many holiday home owners can get a free professional photo shoot of their properties to help generate more bookings.

Do I qualify for the free photo shoot?

If we’ve got a photographer in your area you’ll receive an email about the free photo shoot over the coming months – so keep an eye on your inbox. Next, we’ll put you in touch with the photographer directly so you can arrange a convenient time.

Your new professional photos will be uploaded to your advert and we’ll put a ‘visited by Holiday Lettings’ badge on your listing to encourage more guests to book.

Got a minute? Take a look at some professional photos already live on the site.

Make the most of your Holiday Lettings advert

Draw holidaymakers to your advert and boost bookings with these simple tips:

think_like_a_holidaymaker

  • Pick great pictures. Your first photo should be the best as it appears next to your home summary text in the search results page – this picture has the power to draw holidaymakers to your advert. Pictures of unique selling points such as a pool, roof terrace or sea view work well, but keep it relevant to your home: those sea views will look much more appealing if your garden is also in shot.

Impress guests with your first four photos as these appear on the search results page. Choose high-quality pictures that show off different aspects of your place and really shout ‘holiday’.

Keep your photos fresh: remember, you have 24 photos to play with so why not update a few throughout the year to reflect the coming season? Quality seasonal photos really help holidaymakers to imagine what their stay will be like.

  • Write to excite. Your home summary appears next to the photo in search results – this is your chance to entice holidaymakers in around 30 words. Talk to your target audience, say what makes your place special and add keywords for a search engine boost: well-chosen words can boost your bookings.

Most holidaymakers head straight to the gallery before reading the rest of your advert, so use captions to set that holiday mood. Rather than simply writing “Terrace”, why not “Start the day with breakfast in the sun”?

  • Consider how your ad looks at a glance. Guests browse lots of ads before choosing which to read in depth. Try looking at your ad in the search results; does it jump out at you? If everyone else has a pool picture, maybe your beautiful bedroom will catch the eye?

Refine your search data, add reviews and keep your prices competitive to stand out in the search results and tempt holidaymakers to pick you out of the crowd.

  • Draw on local knowledge. Tell holidaymakers about things to do in your area to tempt them to book. Many holidaymakers want to go beyond the guidebook’s advice and your local knowledge can give your place an edge over the competition.
  • Collect reviews from your previous guests are so powerful. That extra testimonial could persuade a holidaymaker to book your home over another, so get collecting! Ask your happy guests to write a review for you through the Reviews page in your account. Find out more about collecting reviews.
  • Keep your pricing structure simple and easy to follow. Make sure your table is as short as possible and group time periods together giving them a name for easy reference. E.g. ‘Summer’ or ‘High season’. The easier your pricing is to understand, the better the experience for the guest.

4 top tips on how to order your photos

Great photos work wonders for attracting more guests to your property (see our tips on taking great photos for more on this). But once you’ve got your selection of great shots, shuffling your photos so they’re in best order will make a huge improvement to your listing.

Here are our four top tips on how to order your photos and selecting the ‘killer’ from the ‘filler’.

Tip 1: Your first photo should be one of your best

Your lead photo is the first picture holidaymakers will see when they’re browsing the list of places to stay. It must work hard to encourage them to click on your listing. Choose a photo that immediately catches your attention – even test it with a few friends to see if they agree.

Tip 2: Remove any ‘filler’ photos from your first four

After your lead photo, your next three photos are just as important as holidaymakers will see them once they’ve clicked on your listing. They must whet their appetite, encouraging them to read on and book.

As a rule of thumb, your first four photos should include pictures of the exterior of your home, a well-dressed interior shot (eg the living room), the local area and a unique selling point, such as a four-poster bed or sunny conservatory. It’s worth spending some time shuffling your gallery to get it right.

Before

before 1

After

after 1

Note: The photo of the sofa bed is the wrong orientation. You can quickly change photos from landscape to portrait (or vice versa) in your Holiday Lettings account.

Even consider removing ‘filler’ photos altogether, eg remove any photos of bathrooms, garages or outdoor areas that just don’t have that wow factor.

Before

before 2

After

After

Tip 3: Use photo editing software to lighten up your photos and add colour

Before and after

before darkafter dark

 

Tip 4: Check out the competition and consider leading with a different type of photo

If everyone else has a picture of a pool, try an attractive interior photo instead. It will help your listing stand out from the rest in the search results.

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A picture tells a thousand words – why photos matter

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We’re betting that one of the first things you look at when booking a holiday is the photos. 79% of holidaymakers would agree with you as they told us in a survey that photos are ‘essential’ in helping them make their decision. So, what kind of photos should you include in your gallery to make your home seem like the obvious choice?

  • The ‘wow’ factor. Make a list of everything that sets your home apart, such as a swimming pool, log fire, barbecue, Jacuzzi, trampoline or beautiful gardens. Take plenty of photos and then choose the best ones to include in your advert.
  • Good quality images. These days, even camera phones can produce great results. But it’s really important that all of your photos are crisp, high-resolution images so investing in (or borrowing) a decent digital camera makes all the difference. It doesn’t matter how picturesque the scenery or how beautiful your home looks, if the picture is blurry or over exposed, it won’t do you justice.
  • What type of holiday are you offering? When taking pictures of your home and the local area, think of your advert as if it were a brochure. You’re selling the idea of a holiday at your home so show the whole package and always keep your target audience in mind. For example, if you’re trying to attract couples looking for a romantic break, include a picture of the dining table laid ready for dinner complete with candles and a bottle of wine. Think about what couples would like to do in the area – if there are scenic county walks, lamp-lit cobbled streets or theatres and restaurants nearby, take some pictures to include in your gallery.
  • Your first four photos. Once you’ve uploaded photos to your advert, spend some time shuffling them to get the order right. A good rule of thumb is to include (in no particular order) a picture of the exterior of your home, a well-dressed interior shot, such as the living room, a picture of the local area and one of your unique selling points such as a four-poster bed or sunny conservatory.

Top tip! Keep in mind that the first picture is the largest in your advert preview (shown in the search results page) so this needs to be the best of the bunch. Check out what others are using for their first photo. If everyone else has a picture of a swimming pool, try using something different so that when holidaymakers are scrolling through, your advert will leap out and attract their interest.

  • Change your photos with the season. It’s a good idea to take a camera every time you visit your home to start building up a portfolio of pictures. You can have a selection of pictures for each season so you can easily change your photos to attract a new wave of guests. This is especially important if your home is in an area that attracts seasonal guests, such as a ski chalet in the French Alps. Of course, summer is also a fantastic time to visit the Alps, but you’ll want to switch pictures of snowy slopes for rolling green hills on a sunny day.