What is ‘phishing’?
Phishing is the practice of sending out emails that appear to be from a trustworthy company in order to access information for fraudulent purposes.
The main aim is to get hold of passwords, personal details or credit card details. Phishing emails often look like they’re from reputable organisations including banks, social networking sites such as Facebook or online auction sites like eBay. They’re not.
See also: http://www.actionfraud.police.uk/fraud-az-phishing
How does it affect my holiday home business and my guests?
Never underestimate how valuable genuine booking enquiries are to someone attempting to run a scam. Instances of fraudsters trying to access this information are increasing, so do be vigilant.
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How to avoid phishing scams and keep your bookings safe
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When you’re managing bookings and payments yourself, response time has never been more important. As it’s now possible for owners to take online payments via their Holiday Lettings advert, guests can book straight away. If you don’t use online bookings, you’ll need to bear that in mind and respond to enquiries as soon as they come in. Want to start taking online bookings? Find out more.
Guests looking to book usually like to keep their options open. They’ll probably contact several owners at once to test the water, so it’s a good idea to get ready to secure bookings quickly before your competition can.
When you’re set up to take online payments via Holiday Lettings, you’ll receive booking requests and enquiries. The former from people who are keen to book and pay quickly, the latter from those seeking a little more info before parting with their cash. In the case of booking requests speed of response is paramount because the guest wants confirmation that they don’t have to continue their search. With enquiries speed is also paramount but in a slightly different context – it’s likely the guest has sent multiple enquiries in order to keep their options open.
Key to booking conversion?