From intrepid walkers to loved-up couples, there are many different types of traveller out there, all with their own specific needs. We’ve identified the most common groups to get you thinking about your audience, how you can accommodate them and how to encourage them to book with you, whatever your property type and season.
Romantic escapes for couples
Did you know that you can display up to three different price tables on your advert for different group sizes? Even if you normally accept larger groups of four or six, adding a price table for two can increase your bookings. Log in and go to Properties > Update prices to add new tables.
Many couples are flexible and are often happy to travel out of season so encouraging couples to book is a great way to fill off-peak weeks.
More on marketing your home to couples.
Most families will want to get out and about as soon as their holiday starts. Go to Properties > Update location info and write about places of interest nearby on your ad. It’s a good way to remind travellers why your place is great for families and will encourage them to book.
Are you only accepting couples when you’ve got space for more? Investing in a sofa bed and a few z-beds could really widen your audience if you have the space to accept larger families as well as smaller groups.
Before agreeing to accept pets into your place, ask yourself: is there adequate outdoor space? Are you prepared for the odd ‘accident’ on your furnishings? Are there places nearby where dog owners will be welcomed?
According to a poll by travelsupermarket.com, two in five Britons now take their pets on holiday so the potential market is definitely out there. Log in and go to Properties > Update description > Suitability to change your pet preferences.
Find out more about how to have a pet friendly holiday home.
Baby and toddler safe
Demand for safe holiday homes for babies and toddlers is growing; there are even websites dedicated to helping travellers find suitable places for their little ones. Describe your baby-friendly credentials, such as a cot and highchair, by logging in and going to Properties > Update description.
Child-friendly holidays: are you stocked up?
Hen and stag parties
From our experience of talking to owners about accepting stag and hen parties they tell us that, despite their initial concerns, these groups have been some of their most considerate guests and have been a pleasure to host. As more and more hens and stags are taking a break with friends before their big day, accepting hen and stag parties can expand your audience and increase your bookings.
Walkers and wildlife enthusiasts
It doesn’t matter where your home is, wildlife is all around us. Parks and nature reserves are usually only a short walk/drive away even in busy cities. Photos of the local wildlife and green spaces look great on your advert and help to conjure up the feeling of getting away from it all. You can add photos by logging in and going to Properties > Add/update photos.
The quiet life
Many of us look forward to our holidays simply for some peace and quiet. If your place is in a secluded spot away from traffic noise and pollution, describe its serenity in your advert. Recommend local ‘hidden gems’ including museums and restaurants. These travellers will be looking for places to visit away from the tourist trap. Go to Properties > Update location info to talk about what there is to do nearby.