With around 10 public holidays in France each year, there are many peak times when French travellers are looking for a short break or long weekend away.
Arranging your calendar around the French public holidays will widen the appeal of your holiday let (read on to find out more). And if you have a place in France, you can even encourage guests to come and be part of the festivities.
What makes a great Holiday Lettings host? Providing fantastic holidays will get guests coming back for more and spreading the word. But how do you get started and what are the best ways to grow your business?
We take a look at the crucial things to do when starting your holiday lettings business. Find out how to perfect your home, protect your business and your guests, and the best ways of marketing your place so the bookings keep on rolling in.
Spain has more public holidays than most other European countries: 14 national, regional and local holidays are celebrated each year. And as the Spanish are big fans of turning a public holiday into a short break, their busy calendar creates some fantastic opportunities for marketing your holiday let.
The last of your summer guests have departed so it’s time to gear your relevant listings towards autumn breaks and winter getaways. These are popular seasons for travellers who are keen to avoid the busier, often more expensive periods, so don’t miss your chance to impress these key customers.
With a couple of simple tweaks to your property adverts, you’ll be primed to maximise your off-peak bookings.
Your search results summary is the text that appears next to your first photo in our search results. These few words have the power to grab a guest’s attention, convince them to click through and book a holiday.
Some holiday home owners like to pepper their summary text with popular keywords that match holidaymaker searches and stand out at first glance – things like ‘secure parking’, ‘private garden’, ‘Madrid city centre apartment’. Whereas others prefer to speak to potential guests’ emotional side, using carefully crafted, evocative sentences to highlight the property’s key features.
Facebook is one of the world’s most popular social networks and is often seen as one of the most accessible ones, used by every generation. Not only is it great for keeping in touch with friends, it’s also well suited to spreading the word about your holiday home.
To market your holiday home on Facebook, you can either post updates and photos onto your own Facebook profile, or you can set up a dedicated ‘fan page’. You’ll be able to add a page when logged into Facebook. People who are interested in finding out more about your home won’t need to send you a friend request; they can simply become a fan of your page. Find out more about Facebook pages: http://www.facebook.com/pages/create.php
Social networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.
Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.
What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.
Still a relatively new social media platform (launched January 2011), Pinterest is growing rapidly and has over 17 million users.
Full of clear, crisp images, Pinterest lets you share pictures of your holiday home and area so that others can exchange ideas about where they want to go on holiday. You can set up categorised pages called ‘boards’ and ‘pin’ pictures to them. You can upload pictures of your own and pin other pictures that you’ve found on the web and want to share. Pictures are shared when they are re-pinned by others with a common interest.
Google+ is one of the fastest growing social networks. It’s a fantastic way to connect with people and promote your home by posting updates about what’s going on in your local area, any new features added to your home and pictures to show it off.
You can post comments, photos and videos so there are lots of ways to engage with holidaymakers when using Google+.