Tag Archives: marketing

How romantic is your place?

Romantic escapesAh, l’amour! Your home doesn’t have to be in “Pair-ee” for your guests to get that warm, fuzzy feeling on holiday. With honeymoons, anniversaries, birthdays and even ‘babymoons’ giving couples a reason to book a stay away, it’s well worth knowing how to get them to choose your home for their romantic escape.

  • Did you know that you can display up to three different price tables on your advert for different group sizes? Even if you normally accept larger groups of four or six, consider adding a price table for two so couples can book. Log in and go to Properties > Update prices to add new tables.

Do you know your audience?

From intrepid walkers to loved-up couples, there are many different types of traveller out there, all with their own specific needs. We’ve identified the most common groups to get you thinking about your audience, how you can accommodate them and how to encourage them to book with you, whatever your property type and season.

How romantic is your place?Romantic escapes for couples

Did you know that you can display up to three different price tables on your advert for different group sizes? Even if you normally accept larger groups of four or six, adding a price table for two can increase your bookings. Log in and go to Properties > Update prices to add new tables.

Marketing your holiday let around French public holidays

Market your place as a treat for French travellersWith around 10 public holidays in France each year, there are many peak times when French travellers are looking for a short break or long weekend away.

Arranging your calendar around the French public holidays will widen the appeal of your holiday let (read on to find out more). And if you have a place in France, you can even encourage guests to come and be part of the festivities.

When you advertise with Holiday Lettings, your listing will be translated into French and seen by thousands more travellers on www.tripadvisor.fr. It’s well worth taking the time to market your place to guests in other countries – also see our advice for the Spanish public holidays.

How to be a Holiday Lettings host

What makes a great Holiday Lettings host? Providing fantastic holidays will get guests coming back for more and spreading the word. But how do you get started and what are the best ways to grow your business?

We take a look at the crucial things to do when starting your holiday lettings business. Find out how to perfect your home, protect your business and your guests, and the best ways of marketing your place so the bookings keep on rolling in.

How to be a Holiday Lettings host

Not yet listed with us?

Get your place online today (it’s free!) and be seen by the world’s largest audience of travellers. Visit www.holidaylettings.co.uk/welcome-to-hosting

Marketing your holiday let around Spanish public holidays

Attract Spanish holidaymakersSpain has more public holidays than most other European countries: 14 national, regional and local holidays are celebrated each year. And as the Spanish are big fans of turning a public holiday into a short break, their busy calendar creates some fantastic opportunities for marketing your holiday let.

When you advertise with Holiday Lettings, your place will also be seen by thousands of Spanish travellers on www.tripadvisor.es (among others). So it’s well worth taking the time to widen it’s appeal (also see our tips for the French public holidays).

Spanish public holidays in 2014-15

  • Thursday 17 April: Maundy Thursday (not all regions)

Market your ski property: 4 easy tips

Marketing your ski propertyIf you’re the lucky owner of a ski property in a stunning location, read our tips for attracting more snowsports-mad guests in ski season with just a few updates to your listing.

To make these changes to your Holiday Lettings listing, log in to your account and go to Properties.

Tip #1 Organise your gallery

When it comes to skiing, exterior shots are essential for inspiring outdoorsy types.

  • Show a snowy outdoor shot, pistes and mountain views – particularly if they’re taken from the property itself. Add helpful info to your captions, such as ‘View of Mont Blanc from the master bedroom’.

Prep your properties for autumn and winter guests

Attract more bookings for autumn and winterBe season savvy this autumn!

The last of your summer guests have departed so it’s time to gear your relevant listings towards autumn breaks and winter getaways. These are popular seasons for travellers who are keen to avoid the busier, often more expensive periods, so don’t miss your chance to impress these key customers.

With a couple of simple tweaks to your property adverts, you’ll be primed to maximise your off-peak bookings.

Increase clicks with a great search results summary

Great text means more guests!Your search results summary is the text that appears next to your first photo in our search results. These few words have the power to grab a guest’s attention, convince them to click through and book a holiday.

Some holiday home owners like to pepper their summary text with popular keywords that match holidaymaker searches and stand out at first glance – things like ‘secure parking’, ‘private garden’, ‘Madrid city centre apartment’. Whereas others prefer to speak to potential guests’ emotional side, using carefully crafted, evocative sentences to highlight the property’s key features.

Here are some good examples from our site:

Marketing your holiday home on Facebook

facebook

Facebook is one of the world’s most popular social networks and is often seen as one of the most accessible ones, used by every generation. Not only is it great for keeping in touch with friends, it’s also well suited to spreading the word about your holiday home.

To market your holiday home on Facebook, you can either post updates and photos onto your own Facebook profile, or you can set up a dedicated ‘fan page’. You’ll be able to add a page when logged into Facebook. People who are interested in finding out more about your home won’t need to send you a friend request; they can simply become a fan of your page. Find out more about Facebook pages: http://www.facebook.com/pages/create.php

Using social media to market your holiday home

nl200904_socialSocial networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.

Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.

What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.