A blog is a form of online diary (originating from web log). Think about having your own blog where you can prominently display your quicklink and document your experiences as a holiday home owner.
You don’t have to be a computer expert – there are plenty of templates available on the internet, such as Blogger and WordPress. All you need to do is think of a name and create your content.
In order for your blog to be effective, you need to attract readers. Before you start telling people about it, make sure you have already published several entries. As with Twitter, if all people see is an empty page, they’re not likely to visit it again, even if you have great content later on. Add new content regularly to avoid the risk of losing readers as time goes on. If you also use Twitter, invite your readers to follow you there as well.
Get into the habit of visiting and commenting on other people’s blogs. Once you’ve established some good content, find blogs written by people you want to attract. Most people invite readers to comment on their posts and you can often embed a link to your own blog in your profile name – if you don’t have a blog then add your quicklink instead.
It’s a good time as any to review and refresh your ad. Rowena shares what she does to help give her enquiries a boost.
There are a few simple steps I always abide by that can really help boost enquiries.
General advert update
I make sure everything on my advert is up to date and seasonalised with new year prices and an updated availability calendar. I remove my ‘pitch’ for long term winter lets and update my descriptions with the promise of some summer sunshine!
Sunny holiday shots are key to attracting bookings in the bleak winter months, so make sure your advert has lots of them! We make sure all the photos do our home justice and are a good representation of the type of holiday our guests can expect.
Optimise your exposure
It’s also a good time to consider using some extra advertising opportunities available through Holiday Lettings like Spotlights and Late Deals. Since our Spotlight went live last month we’ve started seeing more enquiries.
Always act fast
If you’ve received an enquiry from a potential guest chances are they’ve enquired with at least one of your competitors too, so sending a quick response with clear information is absolutely key. You can sign up for free SMS text alerts every time you receive an enquiry. Now there’s also the new Holiday Lettings mobile app, which is free and a great way to manage enquiries and bookings when you’re out and about.
Now over to you: what do you do to get the enquiries flowing at this time of year? Do you have any tips or advice to share with other homeowners?