Good news for owners whose property is near a theatre: new statistics reveal that experiencing the glitz and glamour of a musical or a play is one of the most popular activities for overseas tourists to the UK.
According to VisitBritain, 24% of overseas holiday visitors who stay in London go to the theatre during their break – meaning that over 2 million international tourists have enjoyed a show in the capital over the last year. Musicals, such as Wicked and The Lion King, are proving particularly popular.
UK tourism figures are on the up, according to the Office for National Statistics. Summer 2013 saw a marked increase in visitors to Great Britain, which is great news for UK holiday home owners.
During the peak summer month of August, the UK saw a 16% overall rise in visitors and an upturn of 14% in North American tourists.
There was also a 28% increase in visitors from outside North America and Europe, with many more travellers from Latin America, Asia Pacific and the Middle East choosing the UK for their leisure breaks.
Now is a good time for holiday home owners to review and refresh their adverts to maximise enquiries and bookings. There are a few simple steps I always abide by that can really help boost enquiries:
General advert update
I make sure everything on my advert is up to date and seasonalised with new year prices and an updated availability calendar. I remove my ‘pitch’ for long term winter lets and update my descriptions with the promise of some summer sunshine!