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Gain rave reviews from your theatre-going guests

Tourists love the theatre

Good news for owners whose property is near a theatre: new statistics reveal that experiencing the glitz and glamour of a musical or a play is one of the most popular activities for overseas tourists to the UK.

According to VisitBritain, 24% of overseas holiday visitors who stay in London go to the theatre during their break – meaning that over 2 million international tourists have enjoyed a show in the capital over the last year. Musicals, such as Wicked and The Lion King, are proving particularly popular.

And it’s not just London’s theatres that are welcoming overseas tourists – 14% of all international holiday trips to the UK include a trip to see a show, with the West Midlands and North West regions of the UK performing especially strongly.

Help your guests enjoy a trip to the theatre

Making it as easy as possible for your guests to enjoy a trip to the theatre could be a great way of showing you’ve gone the extra mile, leading to positive reviews for your holiday home. Here are some of our ideas, but if you’ve got any of your own we’d love to hear them!

  • If your property is close to a well-known theatre, mention it in your home description on your ad.
  • Include a copy of the local theatre’s listings in your welcome pack. If your property is within easy access of London, include a guide for the capital’s theatres as well.
  • Some of the most popular shows and musicals sell out in advance, particularly in London. You could provide details of where guests can find last minute tickets or even let them know about upcoming shows before they arrive so they can buy their tickets before they sell out.
  • There are often discounts available for theatre tickets – National Rail offers 2 for 1 theatre tickets when travelling into the capital by train, for example. Find out if there are any discounts relevant for the theatres near you and mention them in your welcome pack.
  • Many restaurants offer discounted ‘pre-show’ set menus. Let your guests know about any good restaurants offering deals like this in your area.

Published: 8 November 2013