Owners of Spanish holiday accommodation will be pleased to hear that a massive 57.6 million foreign tourists holidayed in Spain between January and November in 2013.
According to the Ministry of Industry, Energy and Tourism, these are the highest numbers yet, with the Canary Islands and Catalonia proving particularly popular.
As we reported last year, tourist spending in Spain was already up by 13.7% by March 2013. The Ministry now reports a marked increase in visits from Russian and Nordic tourists, but British, German and French visitors still lead the way when it comes to booking sun-baked holidays in Spain.
More and more travellers are choosing frequent mini breaks throughout the year, so make sure you’ve set up your account to accept short stays. It’s a great way to fill quieter periods, particularly outside of peak season. You’ll also be in the running to pick up those all-important last-minute short getaways.
If you’ve specified your minimum stay as less than a week, it’s vital to add your nightly prices so that your listing will display accurate costs. Otherwise, guests searching for short breaks will see an amount calculated by dividing your lowest weekly price by seven.
2014 is set to be another great year for event tourism, with an increasing number of travellers booking holidays to coincide with popular events. Now’s the time to capitalise on festivals and events happening near your holiday property to fill up your calendar.
Do you own a Scottish holiday property within easy reach of Glasgow’s upcoming Commonwealth Games site? Or maybe you rent out the ideal Californian base for Coachella festival-goers to escape to when the party’s over? All you need to do is tell people about it.
Holiday homeowner, Rowena, tells us how the out of season visit to her property was for more than just a holiday.
We’ve just returned from a week’s visit to our holiday home in Cyprus, and what a wonderful time of year to visit. Unfortunately, the week we picked happened to be the coldest weather of the season, with snow falling on the mountains.
Typically, it’s back to glorious sunny days again now that we’re home! However, we were still able to get a couple of days of sunshine, catch up with neighbours and visit the tourist places that we’ve never seemed to have time to do on previous trips.
How green is your property? Holidaymakers are becoming increasingly eco-conscious with some even choosing their accommodation based on its sustainability credentials, so making your holiday home more environmentally friendly (and letting people know about it) could be a great way of securing more bookings.
To mark Green Tourism Week (4–10 November) we’d love to hear what you’re doing to reduce the impact of your holiday home. Have you got any tips for other homeowners? Has going green saved you money? Let us know in the comments box below.
Meanwhile, here are some ideas to get you started.
With Christmas fast approaching and peak booking season just around the corner, now’s the perfect time to update your advert.
Here are our five top tips to get you started, but what are yours? Please share them with us by posting a comment at the bottom of this post.
1) Make your summary stand out from the crowd Your summary is what appears on our search results pages. It’s there to draw guests in and encourage them to click through to your main advert listing, so you might want to re-work it. Highlight any unique selling points, particularly seasonal ones, and remember that to boost the possibilities of your property appearing in search engine rankings, you should keep the text and captions in your ad factual rather than descriptive.
Rowena tells us about her on-site management team that help her to manage her holiday home in Cyprus from the UK.
The thought of something going wrong with your property is a big concern for many overseas property homeowners, especially when you live far away. I don’t know what we’d do without Stewart and Ann, our on-site management team. They live at the resort where we have our holiday home and provide an invaluable service. They give us peace of mind that our property is well looked after and take care of emergencies when needed.
Facebook is one of the world’s most popular social networks and is often seen as one of the most accessible ones, used by every generation. Not only is it great for keeping in touch with friends, it’s also well suited to spreading the word about your holiday home.
To market your holiday home on Facebook, you can either post updates and photos onto your own Facebook profile, or you can set up a dedicated ‘fan page’. You’ll be able to add a page when logged into Facebook. People who are interested in finding out more about your home won’t need to send you a friend request; they can simply become a fan of your page. Find out more about Facebook pages: http://www.facebook.com/pages/create.php
Social networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.
Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.
What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.