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Marketing your holiday home on Facebook


Facebook is one of the world’s most popular social networks and is often seen as one of the most accessible ones, used by every generation. Not only is it great for keeping in touch with friends, it’s also well suited to spreading the word about your holiday home.

To market your holiday home on Facebook, you can either post updates and photos onto your own Facebook profile, or you can set up a dedicated ‘fan page’. You’ll be able to add a page when logged into Facebook. People who are interested in finding out more about your home won’t need to send you a friend request; they can simply become a fan of your page. Find out more about Facebook pages: http://www.facebook.com/pages/create.php

You’ll be able to add a description to your profile so be sure to list your Holiday Lettings quicklink here. Take photos whenever you visit the property and upload these to your profile so they are available for your contacts to see.

Join us on Facebook – we talk about holiday home rental best practice, new and unusual homes on the site and the best deals of the day.

As with Twitter, make sure you regularly use these sites and continue to expand your contacts. You don’t have to talk about your holiday home all the time, but maintaining an active presence means more people will visit your page and be reminded of your business.

Social networking sites often have groups for people with a shared interest. Search for groups related to your holiday home (such as its location, general travel, your target market (skiers, young families or pet owners, etc), join them and join in the discussion.

Using social media to market your holiday home

nl200904_socialSocial networking is a simple (and free!) way of increasing your online presence and making other internet users aware of what you have to offer.

Twitter and Facebook are the most well known of the social networks with Google+ growing in popularity. Not only are they a great place to engage with friends and family, they also form the perfect opportunity to build a network or community of like-minded people around your holiday home and holiday offerings.

What’s more, promoting your home on social networks increases your presence on the web so any guests Googling your home are likely to find your Twitter feed or Facebook profile. Guests can contact you via social networks if they want to make a booking and also leave comments about their stay.

To get you started, why not hook up with us? You’ll find Holiday Lettings on TwitterFacebookGoogle+ and Pinterest.

Top tips for each social network: