Rowena shares her strategies for getting her holiday home in Cyprus to the top of the Holiday Lettings search results.
The high season is fast approaching and although we’ve had some bookings confirmed, we still have a lot of weeks available and need to get the empty dates filled!
It’s important to me that our property stays at the top of the listings on Holiday Lettings. I’ve mentioned before that tourists can be put-off looking for self-catering holidays abroad because of the cost of flights, and these are especially high for European flights to sunshine destinations like Cyprus. Plus, our property in Paphos faces a lot of tough competition from other holiday lets, so I need to ensure that our house stays at the top of the search results.
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How I’m trying to reach the top of the search results
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The summer season is in full swing and I’m pleased to say it’s been our best yet! We’ve been pretty much fully booked for the whole of summer 2013 at Anarita Chorio with just a two week gap left to fill in September. Fingers crossed they’ll get booked soon too.
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A sizzling hot summer season… in more ways than one
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The thought of something going wrong with your property is a big concern for many overseas property homeowners, especially when you live far away. I don’t know what we’d do without Stewart and Ann, our on-site management team. They live at the resort where we have our holiday home and provide an invaluable service. They give us peace of mind that our property is well looked after and take care of emergencies when needed.
As both a journalist and a holiday home owner I was absolutely delighted when the team at Holiday Lettings approached me to write a regular blog about my experiences of letting my holiday property in Cyprus. I’ll be writing about topics and issues that affect holiday home owners and I’ll also keep you up to date with our successes – and our trials and tribulations too! It’s good for us holiday home owners to share tips and advice so please let me know what you think, if there is anything you would like me to write about in particular or if you wish to share any views and experiences.
In the last few weeks Cyprus has been dominating the press with news of the bailout and the threat of Cypriot banks collapsing. As the owner of a holiday home in Cyprus it’s a worrying time.
Luckily we don’t have any savings in Cyprus, just a mortgage, and as we’ve always planned to keep our holiday home as a long-term investment we’re not too concerned at this stage. My sympathies are of course with the people of Cyprus and anyone affected by the crisis, but on a personal level my main concern is: will it put people off travelling to Cyprus?
Now is a good time for holiday home owners to review and refresh their adverts to maximise enquiries and bookings. There are a few simple steps I always abide by that can really help boost enquiries:
General advert update
I make sure everything on my advert is up to date and seasonalised with new year prices and an updated availability calendar. I remove my ‘pitch’ for long term winter lets and update my descriptions with the promise of some summer sunshine!