Want to know what makes holidaymakers click when browsing holiday home adverts? Put yourself in their shoes and see if you can make travellers not only click, but book with you.
Value for money
Holidaymakers want to see competitive pricing. If your place is set way above the going rate, they’re bound to look elsewhere. Equally, if your table is confusing or you’re lacking nightly prices or indeed any prices at all for future dates, it’ll be harder to keep the reader’s attention. So make sure you’re offering good value for money and pricing that’s easy to follow.
Finding it difficult to encourage holidaymakers to book after they’ve sent you an enquiry? We ask holidaymakers all the time about why they decided not to book. Read on to find out their top reasons and what you can do to secure those all-important bookings.
Tip #1 Keep your calendar up to date
We recently received this email from one disgruntled holidaymaker:
“Dear Holiday Lettings,
My son and I spent a considerable amount of time over three nights sifting through the villas on offer until we found exactly what we were looking for, available at the time we wanted and for at a price we could afford. Sadly, we allowed ourselves to get excited about the prospect of our sunny Italian holiday.
This is a preview of
Top 5 reasons why guests don’t book (and how to make sure they do!)
. Read the full post (951 words, estimated 3:48 mins reading time)
When you’re managing bookings and payments yourself, response time has never been more important. As it’s now possible for owners to take online payments via their Holiday Lettings advert, guests can book straight away. If you don’t use online bookings, you’ll need to bear that in mind and respond to enquiries as soon as they come in. Want to start taking online bookings? Find out more.
Guests looking to book usually like to keep their options open. They’ll probably contact several owners at once to test the water, so it’s a good idea to get ready to secure bookings quickly before your competition can.
When you’re set up to take online payments via Holiday Lettings, you’ll receive booking requests and enquiries. The former from people who are keen to book and pay quickly, the latter from those seeking a little more info before parting with their cash. In the case of booking requests speed of response is paramount because the guest wants confirmation that they don’t have to continue their search. With enquiries speed is also paramount but in a slightly different context – it’s likely the guest has sent multiple enquiries in order to keep their options open.
Key to booking conversion?
It’s a good time as any to review and refresh your ad. Rowena shares what she does to help give her enquiries a boost.
There are a few simple steps I always abide by that can really help boost enquiries.
General advert update
I make sure everything on my advert is up to date and seasonalised with new year prices and an updated availability calendar. I remove my ‘pitch’ for long term winter lets and update my descriptions with the promise of some summer sunshine!
You don’t have to be a marketing mogul to have a great advert. With just a few simple, regular updates and improvements, you can keep the bookings rolling in all year round.
Has your calendar been updated recently? As a holidaymaker, there’s nothing more frustrating than setting your sights on the ideal holiday let then discovering it’s already booked. It could deter them from enquiring in the future so it’s a good idea to update your calendar every week or so.