Increase clicks with a great search results summary

Great text means more guests!Your search results summary is the text that appears next to your first photo in our search results. These few words have the power to grab a guest’s attention, convince them to click through and book a holiday.

Some holiday home owners like to pepper their summary text with popular keywords that match holidaymaker searches and stand out at first glance – things like ‘secure parking’, ‘private garden’, ‘Madrid city centre apartment’. Whereas others prefer to speak to potential guests’ emotional side, using carefully crafted, evocative sentences to highlight the property’s key features.

Here are some good examples from our site:

City centre canalside garden apartment with private access and secure parking. Wrap around, well stocked private garden overlooking canal and basin. Plenty of wildlife, peace and tranquillity. Summer sees many canal boats pass by. Extensive shared residents’ gardens.

Weaver Cottage is a charming 18th century stone weavers’ house with breath-taking views over Bradford on Avon. Surrounded by secret paths and terraced gardens, Tory enchants visitors. Weaver cottage is ideally suited to couples wanting a romantic getaway. The rooms are light and sunny with a mellow traditional feel. There is a south-facing courtyard garden.

Magnificent view of the Kitzsteinhorn glacier. The town centre is easily accessible and offers shops, a supermarket, restaurants and cafés. You can leave your car parked! The next bus stop is only 150 metres from our house, free ski buses run every 20 minutes. Summer: hiking, biking, golf, climbing, tennis, sailing and swimming in one of the Alps most beautiful lakes.

Move with the seasons

Your search results summary is also the perfect place to add seasonal selling points. For example, you might write about sun and sand in the hotter months then swap in a mention of the log fire and cosy local pub as it turns colder. Got a local festival or event coming up? Mention it here, then remove it once the time has passed.

Updating your search results summary

Log in to your account, go to Properties > Property details and write your brief text into the field marked Search results summary. There’s even an additional field for you to use if you’ve got more to say.

Also see: how to write your main description.

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