Response rate: time for 24 hours

Response rate calculation is now 24 hoursGetting in there quick is so important when it comes to booking enquiries – replying promptly not only helps guests with their holiday planning, it also boosts your bookings. With this in mind, we’ve changed the way we calculate response rates.

From now on, when we’re working out your response rate we’re only looking at replies within 24 hours. So, if you reply after 24 hours this won’t count towards your all-important response rate percentage.

Why 24 hours?

#1 A plus for owners

This is the most compelling factor for the change. As you can see from the graph below, quick replies clearly get more bookings. And what’s more, if you reply within 6 hours your booking opportunities double!

Fast responses = more bookings

#2 A plus for guests

In our surveys, guests indicate time and again that they shouldn’t have to wait long for a reply, especially in today’s age of instant online holiday booking. And 24 hours is the maximum guests think they should have to wait.

#3 Rewards for homeowners

Reducing the timeline to 24 hours is a natural step since most homeowners already reply within 24 hours.

#4 Keeping up with the Joneses

Other holiday let listing sites have moved to 24 hours too so it makes sense to follow the market trend.

Easy does it

We know you’re busy and that it can be hard to keep up with enquiries especially if you’re not in front of your PC. So we’ve made it easy for you – these handy tools keep you in touch with your enquiries whatever you’re doing and wherever you are:

  • Smartphone app – respond instantly to enquiries as and when they happen from your iPhone or Android phone.
  • Text alerts – get an instant free SMS message the minute a guest enquires about your property.

What’s in it for me?

Double your money

We’ve said it and the graph says it too – reply within 24 hours and your bookings will increase. Reply within 6 hours and you’re looking at doubling your orange days on your booking calendar.

Climb the search

Listings with high response rate percentages will automatically appear higher on the search rankings. So more guests will see your property, increasing your booking opportunities.

Find out more

If you’d like to read more about how we calculate response rates, read our updated FAQs.

Published: 27 March 2014

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