Draw holidaymakers to your advert and boost bookings with these simple tips:
- Pick great pictures. Your first photo should be the best as it appears next to your home summary text in the search results page – this picture has the power to draw holidaymakers to your advert. Pictures of unique selling points such as a pool, roof terrace or sea view work well, but keep it relevant to your home: those sea views will look much more appealing if your garden is also in shot.
Impress guests with your first four photos as these appear on the search results page. Choose high-quality pictures that show off different aspects of your place and really shout ‘holiday’.
Keep your photos fresh: remember, you have 24 photos to play with so why not update a few throughout the year to reflect the coming season? Quality seasonal photos really help holidaymakers to imagine what their stay will be like.
- Write to excite. Your home summary appears next to the photo in search results – this is your chance to entice holidaymakers in around 30 words. Talk to your target audience, say what makes your place special and add keywords for a search engine boost: well-chosen words can boost your bookings.
Most holidaymakers head straight to the gallery before reading the rest of your advert, so use captions to set that holiday mood. Rather than simply writing “Terrace”, why not “Start the day with breakfast in the sun”?
- Consider how your ad looks at a glance. Guests browse lots of ads before choosing which to read in depth. Try looking at your ad in the search results; does it jump out at you? If everyone else has a pool picture, maybe your beautiful bedroom will catch the eye?
- Draw on local knowledge. Tell holidaymakers about things to do in your area to tempt them to book. Many holidaymakers want to go beyond the guidebook’s advice and your local knowledge can give your place an edge over the competition.
- Collect reviews from your previous guests are so powerful. That extra testimonial could persuade a holidaymaker to book your home over another, so get collecting! Ask your happy guests to write a review for you through the Reviews page in your account. Find out more about collecting reviews.
- Keep your pricing structure simple and easy to follow. Make sure your table is as short as possible and group time periods together giving them a name for easy reference. E.g. ‘Summer’ or ‘High season’. The easier your pricing is to understand, the better the experience for the guest.