Holiday home entrepreneurs: finding your niche

Beach Sun Retreat in Dymchurch, Kent

Working in the hospitality industry can be really rewarding. But getting your holiday let up and running can take a lot of investment and hard work.Identifying and developing your property’s key selling points will help you find your niche and attract all the right guests to your business.

Owner Karl Emanuelsson lists the Beach Sun Retreat on and spoke to Metro newspaper recently about his family’s investment in a run-down seaside hotel in Dymchurch, Kent.‘It was a complete wreck and we’ve had to make lots of internal changes,’ he reports, but bit by bit the property is being restored and revamped into something a bit special.

Beach Sun Retreat is now flourishing and enjoys around 80% occupancy levels. It comes complete with quirky features, such as the property’s unusual ‘sun room’, which provides a simulated safe sunbathing environment all year round.This flamboyant getaway has carved its own niche,in particular with group parties drawn to the high-spec interior and the rare feature room.

But you don’t need to pack your holiday property full of quirky features to make it a success. Bringing out your unique selling points in your listing through your photos and description, whatever they are, will ensure you attract the guests best suited for a stay at your place. Check out these five tips for refreshing your ad.

Got an interesting story about developing your holiday letting business? Leave us a comment below and don’t forget to include your Home ID.


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