Collecting reviews from people who have stayed at your place is one of the best ways to promote it to future guests. Some guests may leave a review on your advert without any prompting from you, but actively encouraging feedback from all guests can be really valuable for your business. Reviews are an unrivalled marketing tool and they’ll also give you ideas to improve the holiday experience for your guests.
- Collect reviews as you go. Reviewing a home is quick and easy, and many of your guests will be familiar with the process. After each guest has checked out, send them an email (including a link to your advert) asking them to review their stay. If guests email you directly with their feedback, thank them and encourage them to write their review on TripAdvisor.
- Leave some business cards in your holiday home. Include your contact details, a picture of your home, a link to your advert and a request to leave a review after their stay. This will remind guests about their holiday and might prompt them to leave a review when they get home.
- Engage the entire group. If you’ve had a large group to stay, ask the party organiser to encourage each guest to review their holiday. Alternatively, ask the organiser if their friends would be happy to be contacted by you, so you can prompt them individually.
For many people, booking a holiday is the largest online purchase they will make in a year. Reviews are a vital part of the research and booking process, so having them on your advert means holidaymakers are much more likely to send you an enquiry.