The secret of writing a great description is to put your guests in a holiday frame of mind – that way they won’t be able to resist booking with you. By following our tips and taking a look at some examples of successful descriptions, you’ll be writing your own enticing text in no time.
Note: we’re focusing here on how to write your main description (the block of text a traveller sees first when they click your ad), which is an extension of your search results summary.
Your description should:
- Include your unique selling points (USPs). What sets your place apart from the competition? A sea view, wood burner, Jacuzzi and garden are all worth mentioning.
- Appeal to your target audience. For example, if you’ve got a two-bedroom cottage that’s perfect for couples, talk about how romantic your place is and why.
- Focus on the type of holiday you’re offering. For example, if you’ve got a ski chalet in the Alps, make sure your description mentions some of the skiing facilities (without going into too much detail).
- Say a little about the location. If you’ve got beautiful beaches nearby, mention these. Attractions such as theme parks, museums and restaurants are also worth including.
- Be checked for spelling and grammar. If travellers can see that you’ve taken care with your advert, they’ll be more confident that you’ll take good care of their holiday too.
Your description shouldn’t:
- Include a detailed description of the layout of the house and room dimensions. It’s important to remember that you’re not selling your house, you’re selling a holiday.
- List general facilities such as a washing machine and a toaster – that’s what your facilities tick boxes are for. You can check them by logging in and going to Properties > Update description.
- Contain too much general info such as T&Cs, directions on how to get to the property or check-in/check-out information.
- Be more than a few paragraphs. If you write too much in your main description, your reader is likely to skim through the text and USPs that you might have mentioned further down.
Here are a few examples of descriptions that work well:
Apartment in Prague, Home 222333
“This beautiful 4 bedroom, partially air conditioned apartment, with huge terrace is located on Bethlehem Square in the heart of Old Town. Just a short stroll to the river (2 minutes), Charles Bridge (3 minutes) and Old Town Square with is famous Astronomical Clock (4 minutes). All the magic of Prague Old Town is literally on your doorstep.
The historical apartment building is adjacent to Bethlehem Church and is close to many cafes, bars, restaurants, shops, boutiques, department stores and antique shops.
This 4 bedroom apartment sleeps up to 11 people. It has 3 bedroom each with queen sized beds, a twin bedded bedroom, and 3 additional sofa beds in the lounge. It has a great kitchen, and two bathrooms – one with bath and shower cubicle, and one ensuite to bedroom 4, with shower. The cafe style dining area opens onto a huge terrace where you can relax with a glass of beer or wine after your day of sightseeing.”
Villa in Chianti, Home 70883
“Casa Mazzoli is a very ancient stone farmhouse on two levels brimming with character and restored with total respect for its innate simplicity. All rooms are furnished to excellent standards, in an elegant country style with old terracotta floors and original beamed ceilings. There is a fully equipped kitchen with a beautiful fireplace and a dining table, a dining room, a living room and a library. The hosts live in the nearby self contained barn. There is a 5x10m swimming pool for the exclusive use of the guests, in a private ,enclosed area with a beautiful array of plants.
Casa Mazzoli is situated 3km along an unsurfaced road in a peaceful corner of Chianti. It is near the pretty cosmopolitan villages of Panzano (3km) and Greve (8km), where it is possible to find fashionable wine bars and very special restaurants. The position is perfect as its in the heart of the region only 30 km from Florence and Siena.”
Chateau in Cahors, Home 1197773
“A fabulous twelfth century chateau in the style of a fortified farmhouse, with many beautiful original features such as stone staircases, original beams, huge working fireplaces, and a vaulted stone “cave” which makes an exceptional dining room. Set in 60 acres of private woodland and arranged around a totally private courtyard, with swimming pool. Almost every room in the property has stunning views over rolling countryside.
The property has been renovated to an exceptionally high standard and is furnished with many works of art and antiques. Divided into the main chateau, which has 5 bedrooms and 5 bath/shower rooms, plus the guest house with a further 4 bedrooms and 3 bath/shower rooms. Every room is individually decorated with its own unique charm. The main chateau contains a magnificent fully equipped kitchen with professional quality range cooker, 2 conventional ovens plus combi oven, fridge, freezer and dishwasher. The guest house contains a second smaller kitchen with hob and fridge. There is ample dining space inside the properties and also in the courtyard for those preferring to dine al fresco.
The house is only a mile away from the beautiful medieval town of Penne d’Agenais, which contains many lovely restaurants and artisan stores.”
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