What makes a great holiday rentals host? Providing fantastic holidays will get guests coming back for more and spreading the word. But how do you get started and what are the best ways to grow your business?
We take a look at the crucial things to do when starting your holiday lettings business. Find out how to perfect your home, protect your business and your guests, and the best ways of marketing your place so the bookings keep on rolling in.
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Spain has more public holidays than most other European countries: 14 national, regional and local holidays are celebrated each year. And as the Spanish are big fans of turning a public holiday into a short break, their busy calendar creates some fantastic opportunities for marketing your holiday let.
When you advertise with Holiday Lettings, your place will also be seen by thousands of Spanish travellers on www.tripadvisor.es (among others). So it’s well worth taking the time to widen it’s appeal.
Public holidays in Spain for 2014-15
This year, Spain’s remaining public holidays are:
- Thursday 17 April: Maundy Thursday (not all regions)
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Marketing your holiday let around Spanish public holidays
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Is that the million dollar question when a guest looks at your listing? We really hope it isn’t!
Whether a prospective guest wants to stay next August, December or Easter 2015, they need prices to be able to book. Displaying prices well into the future matters because…
- Guests who want to book quickly can send booking requests and pre-authorise payment for their requested dates, but only if prices have been entered for those dates
- Guests don’t want to have to ask how much it costs to stay (and neither should they have to!)
- You don’t want to handle unnecessary enquiries (and neither should you need to)
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What does it cost to stay at your holiday home next Christmas?
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Thinking about selling your French holiday home? If so, make sure you’re up to date with the new capital gains tax rules first.
From this autumn, the tax is being applied to property sales of second homes in France unless you’ve owned your place for 22 years or more (reduced from 30 years).
There’s no change to the period of exemption from social charges – if you’ve owned your second home for 30 years, social charges don’t apply.
Supplementary capital gains tax, meanwhile, will continue to apply on gains over €50,000 (£41,943).
With Christmas fast approaching and peak booking season just around the corner, now’s the perfect time to update your advert.
Here are our five top tips to get you started, but what are yours? Please share them with us by posting a comment at the bottom of this post.
1) Make your summary stand out from the crowd
Your summary is what appears on our search results pages. It’s there to draw guests in and encourage them to click through to your main advert listing, so you might want to re-work it. Highlight any unique selling points, particularly seasonal ones, and remember that to boost the possibilities of your property appearing in search engine rankings, you should keep the text and captions in your ad factual rather than descriptive.
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Five easy ways to refresh your listing before peak booking season
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Great news: guests are now able to make booking requests for Holiday Lettings properties through www.tripadvisor.co.uk and www.tripadvisor.com!
TripAdvisor’s huge audience will now find it even easier to book properties listed with us – and there’s no extra admin if you’ve got a listing.
Owners will still receive all requests direct to their Holiday Lettings Inbox – just log in and accept the request to confirm the booking.
How it works:
- A potential guest finds a property they like on TripAdvisor
- Enters their dates of stay and pre-authorises their payment
If you’re the lucky owner of a ski property in a stunning location, read our tips for attracting more snowsports-mad guests in ski season with just a few updates to your listing.
To make these changes to your Holiday Lettings listing, log in to your account and go to Properties.
Tip #1 Organise your gallery
When it comes to skiing, exterior shots are essential for inspiring outdoorsy types.
- Show a snowy outdoor shot, pistes and mountain views – particularly if they’re taken from the property itself. Add helpful info to your captions, such as ‘View of Mont Blanc from the master bedroom’.
Your new-look listing gives you room for bigger photos, so you can really show off your home and clinch fast bookings from impressed guests.
We’ve resized all images where possible so that they fit the new design. But if any of your photos look a bit grainy or are simply much smaller than they should be, you can upload larger ones with a higher resolution to make the best use of the space available.
Take a quick look at your ad on the site. If any of your pictures don’t look quite right, you can simply delete them and replace if necessary.
Since we introduced response rate to listings a few weeks ago, we’ve been tracking very closely both its effect on booking enquiries as well as feedback from both owners and guests.
Following feedback and many conversations with owners and guests over these few weeks we’ve changed the main trigger we review in the response rate calculation. From today, we’ll look purely at recent enquiries rather than enquiries in a timeframe to measure response rate.
How your rate is calculated
- The rate now reflects how many times you’ve responded within 48 hours to your most recent 20 enquiries (or as many as you have, if less than 20).
Be season savvy this autumn!
The last of your summer guests have departed so it’s time to gear your relevant listings towards autumn breaks and winter getaways. These are popular seasons for travellers who are keen to avoid the busier, often more expensive periods, so don’t miss your chance to impress these key customers.
With a couple of simple tweaks to your property adverts, you’ll be primed to maximise your off-peak bookings.
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Prep your properties for autumn and winter guests
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