Whether you’ve got TripAdvisor reviews on your advert or a guest book at your home full of comments, your future guests will definitely want to read other people’s impressions of your home. In today’s competitive market, reviews form a vital part of your advertising: they offer reassurance and provide valuable first-hand experience.
You can even use your guests’ reviews to improve your advert. Here’s how:
“The photos don’t do it justice”
If your guests are raving about the décor in your place but their reviews say that the “photos don’t do it justice”, it’s time to take some better photos! Similarly, if they’re talking about the local beach but you don’t have any photos of it, you’re missing an opportunity to promote your area. Read our tips on how to work wonders with your photo gallery.
“Walk to the apartment in 3 minutes…”
If you usually drive around the area near your holiday home, your guests’ reviews can offer insight into the best ways of getting around using public transport. Which bus to use and how long it takes to get to nearby amenities and attractions is all valuable info for guests.
Use these tips in the How to get there section of your advert. Go to Properties > Update location info to update your advert.
“Beautiful sunrises and sunsets…”
You can also use your reviews to get ideas for your descriptions. This review mentions the “breathtaking” views and the “quaint harbour town”, evoking a tranquil seaside holiday. Need more ideas for your area descriptions? Find out how to think like a local.
“Thank you for your feedback…”
It’s a good idea to respond to all of your reviews, even if it’s just to thank your guest for the feedback. It also gives you the opportunity to emphasise the positive points the guest has made and address any of their suggestions for improvement. Read our top tips for responding to guest reviews.
Here’s an example of a great review and response:
More like this